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Douglas Elliman Improvement Advertising and marketing hires SVP



Douglas Elliman Improvement Advertising and marketing employed Laura Tomana as senior vp of market information and analysis.

The brokerage introduced within the former Actual Property Board of New York (REBNY) senior economist to supervise analysis and evaluation for Florida, in accordance with a press launch. In her new position with Elliman, Tomana will seek the advice of on all parts of pre-development planning, together with pricing, ground plans, finishes and amenity choices. 

Tomana’s information work will have a look at, “The place to construct, what to construct, and what to incorporate in [the] buildings,” she stated.

She joins the brokerage from Brown Harris Stevens Improvement Advertising and marketing, the place Tomana was senior vp of analysis and market analytics for 3 years. She was a senior economist with REBNY from 2019 to 2020, in accordance with LinkedIn.  

“We’re seeking to actually improve our analysis arm,” Tomana stated of Elliman. She is seeking to develop the portfolio of development studies the brokerage releases, and deepen the bench of Elliman’s information sources.

Elliman’s Florida CEO Jay Parker famous that the area has a lot much less publicly accessible info on new developments than in New York Metropolis.

“There’s a actual materials distinction between the best way info is shared in our market,” he stated. However for many who know the place to look, “there may be info that’s accessible to anybody to assist perceive alternatives and pipeline.” 

Tomana sees room to enhance the panorama of information reporting in South Florida. “I’m viewing this as a possibility to raise the extent of reporting that we see throughout the market right here in Florida,” she stated. 

Elliman has been increasing its presence throughout Florida for years. The brand new growth advertising arm launched its rental division in South Florida two years in the past. In October, Elliman opened its first Gulf Coast workplace with an expansion into Sarasota. Three months later, the brokerage introduced it was moving into the Panhandle and opening an workplace in Santa Rosa Seaside.

Earlier this month, Damac hired the brokerage to steer gross sales for a deliberate 52-unit condominium mission on the website of the lethal Surfside collapse. 

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