PHILADELPHIA – Comcast immediately introduced the introduction and distribution of the mitúTV streaming app throughout its leisure platforms, together with Xfinity X1, Xfinity Flex and shortly on Xumo TV. Launched by NGLmitú, the Latino media and leisure powerhouse co-founded by actor, activist, and entrepreneur John Leguizamo, mitúTV focuses on English-first programming created for Latinos, by Latinos.
Accessible September 15, 2023 on X1 and Flex, and coming to Xumo TV, the mitúTV app will provide viewers over 120 hours of authentic Latino-led programming and hit sequence from Latino creators together with Inland Leisure Community, Digital Bodega and the Immigration Archive Challenge.
U.S. Latinos are one of many quickest rising racial and ethnic teams, accounting for 62 million of the US complete inhabitants with 80% of those being English speakers. Nonetheless, a lot of immediately’s Hispanic-targeted content material is Spanish-dominant and sourced from Latin American nations. mitúTV is the trade chief in filling that hole with genuine and culturally related programming that represents the varied faces of Gen Y/Z US Latinos.
Milestone Partnership
“This partnership represents an enormous milestone for Comcast and mitúTV and a fair greater win for hundreds of thousands of Latinos,” mentioned Joe Bernard, Chief Income Officer of NGLmitú. “Latinos are an important and rising a part of American tradition, and this partnership exemplifies the significance of guaranteeing we’re represented all through the leisure trade. Collectively, our two corporations are on the forefront of offering motion pictures, authentic sequence, comedy, music and extra to our vibrant neighborhood.”
Vacation spot for Hispanics
“Our mission at Comcast is to be the primary vacation spot for Hispanics to hook up with the neighborhood and to the moments that matter every day,” added José Vélez Silva, VP, Multicultural Model Advertising for Comcast. “By bringing the mitúTV streaming app to our platforms, we additional our longstanding and deep dedication to our Hispanic customers and supply much more top quality leisure for the subsequent era of U.S. Latinos.”
Unique Applications
New, authentic programing from mitúTV accessible as a part of this groundbreaking partnership contains:
A chat present the place comedians Erik Rivera, Sasha Merci, and Jesus Sepulveda have poignant, hilarious, and hyper-relatable discussions. Every week, the hosts and their rotating panel of visitor influencers, consultants and fellow comedians, representing Latinos from all backgrounds and all walks of life, unpack the humor and baggage that comes with rising up Latino.
A weekly present hosted by three fierce Latinas from TV, stage and radio. Jessica Flores, Ivana Rojas and Glorelys Mora talk about the uncomfortable issues that robust ladies are sometimes instructed to maintain to themselves. Matters vary from navigating household expectations and the wrestle between buddies and lovers to elevating your profession and reconciling and redefining magnificence requirements.
Along with working with Comcast to convey the mitúTV app to a broader viewers, Leguizamo, whose hit present Leguizamo Does America was lately renewed for an additional season on MSNBC, will debut his 2022 documentary, “John Leguizamo Live at Rikers,” and take part as a visitor editor for Xfinity, curating a group of prime picks of what to look at this month.
Leguizamo lately served on a panel on the Aspen Concepts Pageant with Dalila-Wilson Scott, Comcast Company’s Government Vice President and Chief Variety Officer and President of the Comcast NBCUniversal Basis to debate the significance of digital abilities in opening doorways to jobs in tech, media, and lots of different industries.
“I’m excited to convey my documentary, ‘John Leguizamo Reside at Rikers,’ to the Comcast universe. After the US tour of the movie, we knew it was essential to share its message with a wider viewers and Comcast is one of the best associate to take action,” Leguizamo mentioned earlier than the present SAG-AFTRA strike. “I’m wanting ahead to the launch of our mitúTV app on Comcast’s properties in order that we will convey extra Latin leisure to the plenty and to utilizing my position as visitor editor to share extra of the untold tales of Latino achievements.”
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