Armenian Entrepreneurs Entice Hollywood Celebrities and Musicians to World-Class Remedy Studio – Yahoo Finance

By FloridaDailyHerald On Sep 20, 2022

Jake Paul, Winnie Harlow and Bryson Tiller Make the most of Muscle Lab for Restoration Therapy

LOS ANGELES, Sept. 20, 2022 /PRNewswire/ — Cryotherapy remedy has turn into an more and more standard muscle restoration various, and a California-based well being middle, Muscle Lab, is main the brand new wellness motion behind a bevy of help from skilled athletes, musicians and celebrities.

Based in 2020 by Armenian-American entrepreneurs Andy Treys and Vatche Ourishian, Muscle Lab is a state-of-the-art well being facility headquartered in Los Angeles that focuses on luxurious restoration therapies together with cryotherapy, cupping, compression remedy, stretch remedy, infrared sauna and IV remedy.

Muscle Lab has handled greater than 50 skilled athletes together with present NBA gamers Tyler Herro and Ben Simmons, in addition to musicians DJ Zedd, Bryson Tiller and A$AP Ferg.

Jake Paul and Winnie Harlow are additionally amongst many celebrities who help what Treys and Ourishian have constructed with Muscle Lab.

“Andy and V have created a cushty tradition and a recent expertise within the well being and wellness area,” Paul, a social media mogul {and professional} boxer, stated. “Muscle Lab supplies medically-proven restoration therapies in an opulent atmosphere. Increasingly more folks want to cryotherapy to help their well being path, and Muscle Lab is setting the usual on this area.”

Muscle Lab’s companies lengthen past the wealthy and well-known. Sierra Canyon, which is without doubt one of the premier highschool basketball applications within the nation (and the place LeBron “Bronny” James Jr. attends), is supported by Muscle Lab. The power opens its doorways to Sierra Canyon gamers all through the season to offer restoration remedy outdoors of what the college presents.

“I want Muscle Lab and its companies had been round after I was enjoying highschool basketball,” Treys stated. “However cryotherapy practices had been solely out there to skilled athletes a decade in the past. These youngsters are our most necessary purchasers as a result of we’re offering a few of the psychological and bodily help they should obtain their targets, on and off the court docket.”

The 27-year-old Treys is an L.A. native. He turned an early pioneer within the digital advertising trade as a teen in 2016, founding GetMeFamous.com and in the end constructing the advertising company right into a multimillion-dollar firm with media channels that at the moment attain greater than 800 million followers.

Forbes and Maxim featured Treys and his KB24.com venture within the fall of 2021. The web site, beforehand owned and operated by Kobe Bryant, was used to develop a digital artwork assortment honoring the late NBA celebrity the place all proceeds could be donated to the Mamba & Mambacita Sports activities Basis.

Treys and his enterprise companions have additionally created an NFT (non-fungible token) venture known as Cereal Membership, which can make the most of the area Cereal.com to facilitate the gross sales of its direct-to-consumer line of breakfast meals.

About Muscle Lab

Muscle Lab is a muscle restoration and wellness lounge the place members can come collectively to get well, rejuvenate, and socialize. Whether or not you are affected by persistent sickness or ache, want steerage in adopting wholesome life-style habits or simply wish to chill out, Muscle Lab presents the gamut of companies tailor-made by a mixture of developments of recent sciences. Muscle Lab is the trade’s most integrative and complete strategy to well being.

About Andy Treys

Andy Treys is an Armenian-American tech entrepreneur primarily based in Los Angeles. He’s the founding father of Muscle Lab, Cereal Membership, GetMeFamous, Lodging and KB24.com. Treys’ social media company, GetMeFamous, launched profitable campaigns for Alissa Violet and Bella Thorne, which grew the corporate’s attain to 800 million followers to this point. Muscle Lab, a muscle restoration and wellness lounge, was based in 2020 and has a big shopper checklist of celebrities, musical artists {and professional} athletes.

Media Contact: Jacob Crossman, [email protected]